Overview page

Headline numbers

The top row counts orders, items and brands across connected shoppers, plus estimated spend. Sensitive categories and anything a shopper hid are removed before these numbers are worked out.

Top brands

The brands your shoppers buy most, ranked by orders, with their category and spend. Use See all to jump to the full Brands page, and Repeat to see how often shoppers reorder that brand.

New this week

A ranked list of findings about your brand. Each finding says what happened in one sentence, how many shoppers it covers, and where it happened. Open shows the evidence. For example:

• Shoppers who bought another snack brand within 60 days of buying you.
• The share of your shoppers who found you on Amazon first.
• Repeat shoppers who are due to reorder in the next two weeks.
• Repeat shoppers who stopped reordering you and bought a competitor instead.