Connect a coding agent | Docs for brands

Your console's sidebar has a Connect a coding agent button. It creates a key for your brand and shows the exact setup for the agent you pick.

The setup window, with Claude Code selected · Sample data, not real shoppers

Open the setup window

In the brand console sidebar, under Coding agents, choose Connect a coding agent.

Pick your agent

Claude Code, Cursor, or Claude as a custom connector. The window shows the command or config for that agent.

Copy the setup and your key

Your key starts with pl_live_. Your agent sends it with every request.

Ask

Ask your agent things like "Where do my shoppers buy me?" or "Who am I losing repeat shoppers to?"

Claude Code

claude mcp add --transport http pointless https://<your-pointless-host>/mcp \
  --header "Authorization: Bearer pl_live_..."

Cursor

Add this to ~/.cursor/mcp.json:

{
  "mcpServers": {
    "pointless": {
      "url": "https://<your-pointless-host>/mcp",
      "headers": { "Authorization": "Bearer pl_live_..." }
    }
  }
}

What your agent can call

Tool	What it returns
`whoami`	Which brand the key belongs to, panel size and the privacy floor.
`get_brand_overview`	Shoppers, spend, repeat rate and the 12-month trend.
`get_channel_mix`	Where your shoppers buy you, and where they found you first.
`get_competitors`	Who else your shoppers buy, and who you lose them to.
`get_findings`	The ranked findings, with evidence.
`get_audience`	Who your products are for.

Warning

A key only reads your own brand's numbers, and it can't change anything. Treat it like a password, and don't paste it into shared documents.