Getting started
Welcome
Pointless shows you what your shoppers actually buy, from you and from everyone else, with their permission.
Pointless is built on one idea: shoppers connect their own purchase history, choose what to share, and you see the patterns in it. You get a brand console in the browser, and the same numbers through a coding agent or the pointless command line.
Brand console
Overview, brands, categories, orders, channels and repeat purchases, all in one place.
Coding agents
Ask Claude Code or Cursor about your shoppers, with a read-only key for your brand.
Where the numbers come from
How a shopper connects, and what reaches you after they do.
Privacy promises
What we promise your shoppers, and why it makes the data worth more to you.
What you can answer
- Who else do my shoppers buy from? See the other brands and categories in their baskets.
- Where do they buy me? See which store or marketplace your sales run through, and where shoppers found you first.
- Are they coming back? See who reorders on a rhythm, who is due, who is overdue, and who switched to someone else.
- What changed this week? The Overview opens with ranked findings, each one with the evidence behind it.
Info
Every number is a count across shoppers who chose to share. Groups smaller than three shoppers are left out, and no shopper is ever named to you. See Privacy promises.