Brand console
Brands and categories
Who else your shoppers buy from, what they buy, and who it's for.
Brands
Every brand your shoppers bought, sorted by orders and then spend, with items, spend, categories, who it's for and whether it gets reordered. Your own brand is highlighted. Hide unknown is on by default, so items we couldn't match to a brand stay out of the list.
Categories
The category mix across all shoppers, and a Who it's for bar. Who it's for estimates whether items were bought for the shopper themselves, a partner, kids, pets, the shared home, or as gifts, using only the shopper's own order details.
Info
Who it's for only appears across three or more shoppers. A shopper can correct it for their own orders, and their correction is what you see.