The Pointless CLI | Docs for brands

Install and log in

Open Connect a coding agent in the console. Under Terminal it shows the install line for the CLI, then:

pointless login        # paste your pl_live_ key
pointless whoami       # confirm which brand you're connected as

Commands

Command	What it shows
`pointless brief`	The showpiece: this week's findings, revealed one at a time.
`pointless overview`	Shoppers, spend, repeat rate and the 12-month trend.
`pointless channels`	Where your shoppers buy you.
`pointless competitors`	Who else your shoppers buy, and who you lose them to.
`pointless audience`	Who your products are for.
`pointless findings`	The ranked findings, with evidence.
`pointless ask "..."`	A question in plain English.
`pointless mcp install`	Sets up a coding agent for you.

Every command takes --json for scripts and --no-anim to skip the animation.

Examples

pointless brief output — pointless brief · Sample data, not real shoppers

pointless channels output — pointless channels · Sample data, not real shoppers

pointless competitors output — pointless competitors, with small groups hidden · Sample data, not real shoppers

Note

Rows under the privacy floor are hidden in the terminal too. The CLI tells you how many were left out so you know the totals aren't the whole picture.